This was the genesis of Surfrider Foundation.
Today, we are doing this same thing in about 18 countries around the world.
Our mission is the protection and enjoyment of oceans, waves and beaches through a powerful activist network.
You can think about that as three concepts:
1) Protection and enjoyment
We don’t want to put a velvet rope around a beach and tell people to keep off. We’re surfers, we’re beach goers, we’re watermen… we enjoy the coasts. We’re a user group.
2) Oceans, waves and beaches
Think coastlines, we’re engaged with environmental issues that affect our coastlines.
3) Powerful activist network
Speaks to how we go about this mission. We are a grassroots organization. We’re local in many coastal regions. We’re engaged to protect what we love: oceans, waves and beaches.