The year was 1984. First Point, Malibu, the quintessential perfect California wave, was about to be destroyed. Three people organized and worked with the local municipalities until they were satisfied that their efforts to preserve that iconic wave would be successful.
This was the genesis of Surfrider Foundation.
Today, we are doing this same thing in about 18 countries around the world.
Our mission is the protection and enjoyment of oceans, waves and beaches through a powerful activist network.
You can think about that as three concepts:
1) Protection and enjoyment
We don’t want to put a velvet rope around a beach and tell people to keep off. We’re surfers, we’re beach goers, we’re watermen… we enjoy the coasts. We’re a user group.
2) Oceans, waves and beaches
Think coastlines, we’re engaged with environmental issues that affect our coastlines.
3) Powerful activist network
Speaks to how we go about this mission. We are a grassroots organization. We’re local in many coastal regions. We’re engaged to protect what we love: oceans, waves and beaches.